SA Launches KODAK Lens Location in St. Louis

Carlsbad, CA (February 2017)

Signet Armorlite, Inc. Launches KODAK Lens Location in St. Louis

Signet Armorlite, Inc. announces the next strategic phase of its US retail initiative with the launch of KODAK Lens| Eye Deology Vision in the St. Louis, MO metro area. The KODAK Lens retail initiative provides independent eyecare professionals (iECPs) that are committed to dispensing KODAK Lenses with the opportunity to leverage the strength, recognition and heritage of the KODAK brand in their local markets. Existing iECP owners like Robert Dobynes of KODAK Lens | Eye Deology Vision continue to retain full ownership in this Signet Armorlite retail initiative.

Edward DeRosa, Executive Vice President of Signet Armorlite, says, “KODAK is one of the most trusted and recognized brands in the United States and Signet Armorlite holds the exclusive license in the ophthalmic space through 2029. Mr. Dobynes has built a successful career in eye care and is a huge advocate of the KODAK Lens brand and its products. With his appreciation of the Kodak brand, his deep roots in the St. Louis area and his desire to open his first location in the heart of the city, KODAK Lens | Eye Deology Vision is the natural choice to further develop our retail initiative in this market.”

Signet Armorlite is proud to partner with Robert Dobynes of Eye Deology Vision, which is situated near the St. Louis airport in the heart of the revitalized community of St. Ann, Missouri. The KODAK Lens | Eye Deology Vision practice is strategically positioned along a main artery (U.S. Route 67) near Interstate 180 and across from the renovated, open air “The Crossings at Northwest” shopping mall. Branding his location as KODAK Lens provides instant name recognition and cachet to his eye care practice.

Robert Dobynes adds, “I grew up in the St. Louis community and am so pleased to be able to serve its families with uncompromising levels of vision care and service. Partnering with KODAK Lens provides me with a unique opportunity to launch my business with the strength and heritage of the world-renowned Kodak brand. The heritage of Kodak and the strength of KODAK Lens and its full-line up of preferred products provide the perfect way to differentiate my practice as a leading provider in the community. I really couldn’t be more happy and excited with this venture and look forward to its growth and success.”

The Grand Opening event will be held on February 15, 2017 at KODAK Lens|Eye Deology Vision at 3629 N. Lindbergh, St. Ann, MO 63074 at 5:30 pm. Attendees can RSVP at 314-739-EYES.

The Signet Armorlite retail initiative continues to expand with the rebranding of several other iECP practices already underway. Learn more about the Signet Armorlite retail initiative online and how practices can take advantage of exclusive KODAK Lens branding opportunities at

About Signet Armorlite, Inc. 

Signet Armorlite, Inc. is celebrating its 68th anniversary. The headquarters and lens technology center, SignetekTM, are located in Carlsbad, California. Signet Armorlite holds the worldwide distribution license for KODAK Lens.

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— SA –

Brian Glass, Strategic Growth Manager

The Kodak trademark and trade dress are used under license from Kodak by Signet Armorlite, Inc. All other trademarks are property of their respective owners.